Contradictions Unveiled: Integral Ad Science's Q2 2025 Earnings Call on Segment Growth and Oracle Onboarding
Generated by AI AgentAinvest Earnings Call Digest
Friday, Aug 8, 2025 7:31 am ET1min read
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Aime Summary
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Optimization segment growth expectations, publisher segment growth expectations, social optimization platform growth, measurement segment growth, and OracleORCL-- customer onboarding and growth strategy are the key contradictions discussed in Integral Ad Science Holding Corp.'s latest 2025Q2 earnings call.
Revenue Growth and Product Expansion:
- Integral Ad Science Holding Corp. (IAS) reported 16% growth in total revenue in Q2 2025, with a 35% adjusted EBITDA margin.
- This growth was driven by expanded relationships with existing customers, new brand logos, and enhanced product offerings such as CTV and AI-driven solutions.
Optimization Revenue and Market Shift:
- IAS's optimization revenue grew 16% to $68 million in Q2 2025.
- The increase in optimization revenue is a result of the industry's shift towards performance, with leading optimization products and increased adoption of QSP across DSPs like DV360 and AmazonAMZN--.
Publisher Revenue and Global Reach:
- Publisher revenue increased 36% to $24 million, representing 16% of total revenue.
- This growth was propelled by expanded OEM partnerships, including CTV products, and international wins, particularly in EMEA and APAC.
International Revenue and Market Penetration:
- International revenue grew 8% to $43 million in Q2 2025, representing 30% of total revenue.
- The growth was attributed to strong adoption of TMQ and Prebid Social Optimization in EMEA and APAC, as well as market penetration in China.

Revenue Growth and Product Expansion:
- Integral Ad Science Holding Corp. (IAS) reported 16% growth in total revenue in Q2 2025, with a 35% adjusted EBITDA margin.
- This growth was driven by expanded relationships with existing customers, new brand logos, and enhanced product offerings such as CTV and AI-driven solutions.
Optimization Revenue and Market Shift:
- IAS's optimization revenue grew 16% to $68 million in Q2 2025.
- The increase in optimization revenue is a result of the industry's shift towards performance, with leading optimization products and increased adoption of QSP across DSPs like DV360 and AmazonAMZN--.
Publisher Revenue and Global Reach:
- Publisher revenue increased 36% to $24 million, representing 16% of total revenue.
- This growth was propelled by expanded OEM partnerships, including CTV products, and international wins, particularly in EMEA and APAC.
International Revenue and Market Penetration:
- International revenue grew 8% to $43 million in Q2 2025, representing 30% of total revenue.
- The growth was attributed to strong adoption of TMQ and Prebid Social Optimization in EMEA and APAC, as well as market penetration in China.

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