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Supply Chain Transformation and Diversification:
-
has accelerated efforts to shift drinkware production out of China, with plans to have
90% of U.S. drinkware capacity ex-China by the end of 2025.
- This transformation aims to minimize exposure to China, diversifying the global supply chain and reducing tariff impacts.
Product Innovation Pipeline:
- The company anticipates over
30 new product introductions in 2025, compared to
24 in 2024, despite some products being supply constrained or launching outside the U.S.
- The focus on innovation is driven by the need to support YETI's brand strength and long-term growth potential.
Financial Impact of Tariffs and Supply Chain Disruptions:
- YETI expects inventory supply disruptions to impact 2025 growth by
300 basis points due to accelerated supply chain diversification.
- The expected gross margin decline of
450 basis points is primarily due to tariffs, with approximately
90% of the impact related to China.
International Business Expansion:
- Sales outside the U.S. grew
22% to
$79.9 million in Q1, despite FX headwinds.
- Growth is driven by initiatives to increase brand awareness, expand distribution networks, and ramp up omni-channel models.
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