Contradictions in comScore's 2025 Q2 Earnings Call: Demand, Growth Strategies, and Market Dynamics Unveiled

Cross-platform content measurement product and demand, Proximic's growth strategy, TV currency innovation and adoption, ID-free Proximic solution and industry challenges, and cross-platform measurement and market demand are the key contradictions discussed in comScore's latest 2025Q2 earnings call.



Cross-Platform Revenue Growth:
- comScore reported cross-platform revenue of $12.8 million, up 60% compared to the prior year.
- Growth was driven by higher usage of Proximic and comScore Campaign Ratings solutions, as well as the adoption of comScore Content Measurement.

Local TV Revenue Growth:
- Syndicated audience revenue, which includes local TV, remained flat at $64 million, but the company noted double-digit growth in local TV.
- This growth was attributed to higher renewals and new business in the local TV segment.

Adjusted EBITDA Margin Improvement:
- comScore's adjusted EBITDA was $8.9 million, up 24.5% from the prior year, resulting in an adjusted EBITDA margin of 10%.
- The improvement was largely driven by revenue growth from cross-platform products, which are expected to generate higher margins.

Product Innovations and Strategic Partnerships:
- The company's success was also driven by its ability to deliver on large projects earlier than anticipated, such as the expanded partnership with Google.
- This highlights their progress in becoming a more agile and efficient organization.