Consumer Staples Surge 2-7% as Tariffs Spark Market Turmoil

Investors sought refuge in defensive assets on Thursday, as the Trump administration's announcement of comprehensive tariff policies caused market turbulence. Among the 11 sectors of the S&P 500, only the consumer staples sector bucked the trend, rising and serving as a safe haven in the volatile market.

By the time of publication, Procter & Gamble (PG) had risen by 2%, Colgate-Palmolive (CL) by 3.3%, and Lamb Weston (LW), a frozen potato giant, had surged by 7% after exceeding earnings expectations. Coca-Cola (KO) and General Mills (GIS) also saw gains of 3.5% and 3.4%, respectively.

Meanwhile, consumer cyclical stocks such as Williams-Sonoma (WSM), Best Buy (BBY), and Hasbro (HAS) experienced significant declines. Analysts noted that demand for essential consumer goods is inelastic and less affected by economic fluctuations. Leading brands have gradually passed on inflationary pressures through price increases over the past 12-18 months.

Some companies with high levels of domestic production also benefit from tariff immunity. For example, Procter & Gamble has 85% of its production capacity in the United States, and Ford Motor Company produces 80% of its vehicles domestically.

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