U.S. Consumer Confidence Falls, Sentiment Shifts Towards Risk-Off Market

Tuesday, Sep 30, 2025 5:14 pm ET1min read

Consumer confidence unexpectedly fell for a second straight month to a five-month low, reflecting growing pessimism about inflation and a weakening job market. This may negatively impact the revenues and profits of companies in the dining sector. Stocks such as The ONE Group, Brinker International, Denny's, Bloomin' Brands, and Kura Sushi plummeted due to the downturn. Market volatility has increased due to a partisan standoff that may lead to a government shutdown, creating a "risk-off" mood in the markets.

Consumer confidence has unexpectedly fallen to a five-month low, reflecting growing pessimism about inflation and a weakening job market. This downturn has negatively impacted the revenues and profits of companies in the dining sector, leading to significant stock market volatility. Companies such as The ONE Group, Brinker International, Denny's, Bloomin' Brands, and Kura Sushi have seen their stocks plummet due to the downturn. Additionally, a partisan standoff may lead to a government shutdown, further exacerbating market volatility and creating a "risk-off" mood.

The ONE Group's shares have been particularly volatile, with a 7.3% jump in the morning session after activist investor Randian Capital unveiled a sweeping turnaround plan. The plan includes refocusing on the Benihana brand, selling non-core assets, and implementing financial discipline. The activist investor proposed selling the STK Steakhouse brand for $200–$300 million to reduce debt and provide financial flexibility. Despite the positive news, the stock remains volatile and has had 49 moves greater than 5% over the last year The ONE Group (STKS) Shares Skyrocket, What You Need To Know[2].

Brinker International (NYSE: EAT), which operates Chili's restaurants, has shown resilience despite the economic uncertainty. The company has focused on investing in customer experience rather than cutting costs. This strategy has resulted in a 24% jump in U.S. same-store sales last quarter compared to the year before. Brinker International's stock has outperformed the market over the past 15 years by 1.26% on an annualized basis, producing an average annual return of 13.72%. If an investor had bought $1,000 of EAT stock 15 years ago, it would be worth $6,935.47 today If You Invested $1000 In Brinker International Stock 15 Years Ago, You Would Have This Much Today[1].

The current economic uncertainty has led many companies to focus on improving customer experience rather than competing solely on price. Wells Fargo and Starbucks, for example, have been investing in enhancing their customer experience by upgrading their physical locations and improving service efficiency. Similarly, retailers like Walmart and Amazon have been offering better deals and more convenience to customers to navigate the tariff economy Why Smart Companies Invest In CX During Economic Uncertainty[3].

In conclusion, the decline in consumer confidence has had a significant impact on the dining sector, leading to stock market volatility and decreased revenues. Companies that focus on improving customer experience, such as Brinker International, are more likely to thrive during economic uncertainty. Investors should monitor the sector closely as the situation unfolds.

U.S. Consumer Confidence Falls, Sentiment Shifts Towards Risk-Off Market

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