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Comscore shares rise 3.31% intraday after partnering with PurpleLab for ID-free Predictive Audiences.
ByAinvest
Friday, Jun 13, 2025 12:34 pm ET1min read
Comscore, Inc. rose 3.31% in intraday trading, with the company announcing a strategic partnership with PurpleLab to deliver ID-free Predictive Audiences on The Trade Desk's Contextual Marketplace. This collaboration addresses changes in state privacy regulations impacting the pharma advertising industry and provides a privacy-minded, scalable, and precise way to target healthcare audiences.
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