comScore Sets Revenue Target of $360M-$370M Amid Cross-Platform Growth

comScore reported Q2 2025 earnings with a $360M-$370M revenue target. The company saw 4% YoY revenue growth and 25% adjusted EBITDA growth, driven by accelerated expansion in cross-platform solutions and double-digit growth in local TV offerings. comScore's cross-platform solutions experienced 60% growth, showcasing its audience scale across digital platforms.

comScore, Inc. (SCOR) reported its Q2 2025 earnings, showcasing robust growth in cross-platform solutions and local TV offerings. The company's CEO, Jonathan Carpenter, highlighted a 4% year-over-year (YoY) revenue growth, alongside a 25% increase in adjusted EBITDA. This growth was driven by accelerated expansion in cross-platform solutions and double-digit growth in local TV offerings [1].

Cross-platform solutions experienced a significant 60% growth, demonstrating comScore's expanding audience scale across digital video, traditional TV, and social platforms. Carpenter noted that comScore is the only TV measurement provider available in the market that is both accredited by the MRC and certified by the U.S. JIC [1].

The company's total revenue for the second quarter was $89.4 million, representing a 4.1% YoY increase. Content and ad measurement revenue grew by 6.3%, primarily due to the growth in cross-platform and local TV offerings. Adjusted EBITDA for the second quarter was $8.9 million, up 24.5% from the prior year, resulting in an adjusted EBITDA margin of 10% [1].

CFO Mary Margaret Curry reiterated the company's revenue guidance, expecting revenue to be in the low end of the range of $360 million to $370 million for the year. She highlighted the growth in cross-platform and local TV offerings and the company's balanced view of the back half of the year [1].

ComScore's strategic pivot toward cross-platform measurement is gaining traction, with 60% growth in that segment. However, the company reported a net loss of $9.5 million for Q2 2025, compared to $1.7 million in Q2 2024. This loss was primarily due to foreign currency fluctuations, income taxes, and senior debt interest [2].

The company's balance sheet shows $29.5 million in cash and restricted cash against $44.8 million in outstanding debt principal, indicating limited financial flexibility. This may constrain ComScore's ability to invest in growth initiatives without additional capital [2].

In conclusion, comScore's Q2 2025 earnings reflect strong performance in cross-platform solutions and local TV offerings, with a clear strategic focus on these areas. However, the company faces financial challenges that may impact its ability to maintain growth momentum. The retention of Goldman Sachs for strategic and capital structure alternatives signals potential further transformation [1].

References:
[1] https://seekingalpha.com/news/4479375-comscore-outlines-360m-370m-revenue-target-as-cross-platform-growth-accelerates-60-percent
[2] https://www.stocktitan.net/news/SCOR/comscore-reports-second-quarter-2025-esq0fvqxa55a.html