Comscore 2025 Q2 Earnings Deepened Losses Despite Revenue Growth

Comscore (SCOR) reported fiscal 2025 Q2 earnings on August 6, 2025, showing revenue growth but significantly wider losses compared to the prior year. The company maintained full-year guidance despite challenges, with no material revisions to its outlook.

Comscore reported total revenue of $89.39 million in Q2 2025, a 4.1% increase from $85.84 million in Q2 2024. The Content & Ad Measurement segment led the revenue growth with $76.75 million, driven by strong performance in local TV and cross-platform offerings. Within this segment, Syndicated Audience generated $63.95 million, while Cross-Platform reached $12.80 million, reflecting a 60% year-over-year growth. The Research & Insight Solutions segment contributed $12.64 million, although it recorded a 7.4% decline compared to the prior year.

Comscore's losses widened significantly, with a net loss of $9.49 million in Q2 2025, representing a 455.7% increase from $1.71 million in Q2 2024. On a per-share basis, the loss expanded to $2.73, a 129.4% increase from $1.19 in the prior year. These losses were attributed to foreign currency fluctuations, income taxes, and interest on senior debt. Adjusted EBITDA improved to $8.9 million, up from $7.2 million in the prior year, but it could not offset the overall net loss.

The stock price of Comscore experienced a sharp rally post-earnings, surging 20.36% during the latest trading day. Over the past week and month, it climbed 13.71% and 17.98%, respectively. However, a historical analysis of post-earnings price action revealed a poor performance for the stock. A strategy of buying shares after a revenue-positive quarter and holding for 30 days resulted in an 88.01% loss over the past three years. The strategy's CAGR was -51.06%, and it showed a Sharpe ratio of -0.63 with a volatility rate of 81.28%, indicating high risk and underperformance relative to benchmarks.

Jon Carpenter, CEO of Comscore, highlighted the company's strong execution in the first half of 2025, particularly in the cross-platform segment, which grew by 60%. He also noted double-digit growth in local TV, the only MRC-accredited offering in the market. Carpenter expressed confidence in the company’s cross-platform trajectory and reiterated full-year guidance, despite challenges from declining segments like national TV and syndicated digital. The company expects third-quarter revenue to be roughly flat year-over-year, factoring in the timing of revenue recognition from a key contract.

Comscore maintained its full-year revenue and adjusted EBITDA guidance, balancing growth in local TV and cross-platform segments against anticipated declines in other areas. The company also secured expanded U.S. JIC certification, reinforcing its position as the only offering in the market with both MRC accreditation and JIC certification.

Among the key non-earnings related news from the period of July 20 to August 6, 2025, Comscore secured a key contract with a large enterprise media client, which led to earlier-than-expected revenue recognition in the second quarter. This contract is expected to contribute to future growth in the syndicated audience segment. Additionally, the company completed a restructuring initiative to streamline operations and reduce costs. Comscore also announced plans to expand its cross-platform measurement capabilities through the acquisition of a small analytics firm specializing in digital audience insights, aiming to enhance its offerings in the rapidly evolving media landscape.