Competing with OTAs in the AI-driven Hotel Booking Landscape
ByAinvest
Wednesday, Jan 14, 2026 7:56 am ET1min read
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Hotels can now compete with OTAs for AI-planned trips by focusing on AI search, rather than traditional SEO. A guide provides steps to re-evaluate hotel websites and target specific keywords and intents to improve visibility in AI responses. ChatGPT has partnered with Booking.com and Expedia, making it crucial for hotels to position themselves at the forefront of AI discovery.
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