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Companies Rush to Launch Stablecoins After GENIUS Act, But Hurdles Remain
ByAinvest
Tuesday, Aug 12, 2025 2:43 pm ET1min read
US President Donald Trump signed the GENIUS Act into law, establishing federal rules for stablecoins. Companies like Bank of America, Fiserv, and retail giants Walmart and Amazon are considering their own stablecoin strategies for instant payments and settlement. However, experts warn that the path forward may be complex, with considerations including strategic and technical hurdles, compliance costs, and oversight requirements. Companies must decide the purpose of their stablecoins and whether to create their own or work with a partner.
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