Companies Add Bitcoin to Treasuries to Hedge Inflation

Companies are increasingly adding Bitcoin to their corporate treasuries to hedge against inflation, diversify assets, and project a tech-forward image. This trend is driven by a combination of strategic financial planning and investor pressure, with firms like Rumble and GameStop following the lead of pioneering companies such as Strategy. The adoption of Bitcoin as a corporate treasury asset is seen as a way to protect against economic downturns and currency debasement, leveraging the cryptocurrency's decentralized nature and fixed supply.

Corporate treasuries traditionally consist of financial assets like cash, stocks, and investments, which are held to preserve capital and maintain liquidity. Companies typically place surplus cash in low-risk instruments such as government bonds or money market accounts. However, an increasing number of companies are now turning to Bitcoin as an alternative asset, aiming to hedge against inflation and enhance financial resilience. James Davis, co-founder of a crypto futures market platform, previously noted that strategic reserves are meant to counteract economic cycles, emphasizing the importance of how an asset performs during downturns.

The trend of companies holding Bitcoin in their treasuries gained momentum when Strategy, under the direction of its chairman Michael Saylor, began aggressively accumulating BTC in 2020. This move influenced other companies, including Tesla, which purchased $1.5 billion worth of BTC in February 2021. Companies like streaming platform Rumble and video game retailer GameStop have also joined the trend, adding Bitcoin to their corporate treasuries. This momentum can be explained by game theory, suggesting that as more companies adopt Bitcoin, others may feel pressured to follow suit to stay competitive in public perception.

Companies that create Bitcoin treasuries often cite the cryptocurrency’s decentralized nature and fixed supply as a hedge against inflation, currency debasement, and the declining yield of traditional cash holdings. Dr. Matthew Stephenson, Head of Research at a venture capital firm, previously noted that for most companies getting into Bitcoin, it’s hard to see these moves as more than a brand play, addressing investors who keep asking about new tech and crypto. Holding Bitcoin satisfies them and projects a forward-thinking stance.

As of May 2025, publicly traded companies holding Bitcoin in their treasuries include Strategy, Marathon Digital Holdings, Riot Platforms, Tesla, and Coinbase. These companies hold significant amounts of BTC, with Strategy leading the way with approximately $64 billion worth of Bitcoin. Holding Bitcoin is more complex than simply transferring BTC to a crypto wallet. Companies typically use custodial services that offer institutional-grade security, including cold storage, multi-signature wallets, and insurance. However, holding Bitcoin does not guarantee safety from market uncertainty and risk, as its volatility makes it highly unpredictable compared to traditional assets.

With inflation concerns lingering and digital assets gaining credibility, more companies are turning to Bitcoin as a strategic part of their treasury management. Biotech firm Atai Life Sciences and Strive Asset Management announced plans to adopt a Bitcoin treasury in 2025. Firms including Japanese investment company Metaplanet and medical device manufacturer Semler Scientific continue to add to their holdings. Despite some companies' risk aversion, analysts argued in a research note that corporate treasuries will add $330 billion in Bitcoin by 2029. This prediction highlights the growing acceptance of Bitcoin as a viable asset for corporate treasuries, driven by its potential to hedge against inflation and diversify financial portfolios.