E-commerce Experts Predict Boom in TikTok Shop, Live Selling in 2025

E-commerce experts emphasize the importance of diversifying beyond Amazon to succeed in the industry. TikTok Shop, particularly its live selling feature, is predicted to boom in the US. Live selling, offered by other platforms like YouTube and Whatnot, is expected to surge in popularity. Successful e-commerce entrepreneurs like Leo Limin and Eugene Khayman suggest that sellers should look beyond Amazon and leverage TikTok Shop to reach new customers.

E-commerce experts are advising sellers to diversify their strategies beyond Amazon to ensure success in the industry. As Amazon's market becomes increasingly competitive, platforms like TikTok Shop are emerging as significant players, particularly with their live selling feature. This trend is expected to gain traction in the US, as seen with other platforms such as YouTube and Whatnot.

Successful e-commerce entrepreneurs like Leo Limin and Eugene Khayman emphasize the importance of looking beyond Amazon. Limin, who began selling on Amazon in the mid-2010s, now advises that sellers should consider TikTok Shop. "If you're not on TikTok Shop, you are disadvantaged right now," he stated [1]. Limin's latest venture, JoinBrands, focuses on user-generated content, and he believes that live selling is the future of e-commerce.

Live selling, which involves selling products through live streams, is predicted to surge in popularity. It is seen as a modern-day QVC, where brands can sell thousands of products in a short period. Multiple platforms offer live selling, including TikTok, Amazon, YouTube, Instagram, and Whatnot. Limin predicts that live selling will boom in the US in the next couple of years, echoing trends already seen in China [1].

The shift towards social commerce is transforming the retail landscape. Social commerce, where the entire shopping journey occurs within social media platforms, has grown significantly. TikTok, for instance, has become a leader in driving impulsive purchasing decisions. Its algorithm-driven content discovery model creates viral moments, turning unknown products into overnight sensations [2]. Facebook and Instagram also play crucial roles in social commerce, with Facebook's broad demographic reach and Instagram's visual-first approach making them popular among different consumer segments.

The psychology behind social commerce success involves leveraging social proof and live shopping events. Influencers, particularly micro-influencers, play a significant role in driving sales. They offer authentic recommendations that resonate with consumers, leading to higher conversion rates.

In conclusion, as Amazon's market becomes more competitive, sellers should consider diversifying their strategies. TikTok Shop, with its live selling feature, offers a promising opportunity to reach new customers. Live selling is expected to surge in popularity, transforming the e-commerce landscape. Successful entrepreneurs and industry experts advise a hybrid approach, combining Amazon with platforms like TikTok to maximize reach and success.

References:
[1] https://africa.businessinsider.com/markets/top-amazon-sellers-agree-that-succeeding-in-e-commerce-in-2025-means-looking-to/4xbn0z7
[2] https://www.affiversemedia.com/the-ultimate-guide-to-social-commerce-transforming-shopping-through-social-media-in-2025/