Commerce Endorses Google's Universal Commerce Protocol for Frictionless Shopping Experiences
ByAinvest
Sunday, Jan 11, 2026 10:10 am ET1min read
CMRC--
• Commerce endorses Google's Universal Commerce Protocol (UCP). • UCP creates a common language for agents and systems to work together. • Open-source standard enables seamless interaction across the shopping journey. • Merchants can reach customers easily across the AI ecosystem. • UCP reduces friction and boosts sales.
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