E-commerce Ad Revenues in India Cross Rs 15,000 Crore in FY25, Amazon Leads the Pack

India's top e-commerce companies, including Amazon, Flipkart, and Myntra, reported a 26% jump in ad revenues to Rs 15,573 crore in FY25. Ads now account for a significant share of total revenue, with 28% for Amazon Seller Services, 31% for Flipkart Internet, and 15% for Myntra. The growth in e-commerce advertising reflects the expansion of online retail, with India's e-retail market estimated to reach $60 billion in 2024 and $170-190 billion by 2030.

India's top e-commerce companies, including Amazon, Flipkart, and Myntra, reported a 26% jump in ad revenues to Rs 15,573 crore in FY25. This significant increase highlights the growing importance of advertising within the e-commerce landscape. Ads now account for a substantial share of total revenue, with 28% for Amazon Seller Services, 31% for Flipkart Internet, and 15% for Myntra Myntra net profit jumps 18-fold as fashion ecommerce gains momentum^[1].

The surge in e-commerce advertising reflects the expansion of online retail. India's e-retail market is estimated to reach $60 billion in 2024 and is projected to grow to $170-190 billion by 2030 Myntra net profit jumps 18-fold as fashion ecommerce gains momentum^[1]. This robust growth is driven by factors such as increasing internet penetration, a growing middle class, and a preference for convenience and variety in shopping.

Flipkart, the parent company of Myntra, has been a key player in this growth. Flipkart Internet reported revenue of Rs 20,493 crore in FY25, a 14% increase over the previous year. While Flipkart's net losses narrowed by 37% to Rs 1,494 crore, the company's focus on marketplace operations, logistics services, and advertising has been instrumental in its financial performance Myntra net profit jumps 18-fold as fashion ecommerce gains momentum^[1].

Myntra, acquired by Flipkart in 2014, has also seen remarkable growth. The online fashion retailer reported an 18-fold surge in net profit for the financial year ended March 2025, with net profit jumping to Rs 548 crore from Rs 31 crore in the previous year Myntra net profit jumps 18-fold as fashion ecommerce gains momentum^[1]. This turnaround is partly attributed to a deferred tax credit of Rs 135 crore for FY25, but it also reflects the company's strategic positioning in the digital fashion market.

The growth in advertising revenue underscores the shift towards digital marketing strategies. E-commerce platforms are leveraging data analytics and targeted advertising to reach a broader audience and enhance customer engagement. As the e-commerce market continues to expand, the role of advertising is set to become even more critical.