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The automotive price war raging across China has unleashed a perfect storm for the global rubber market. As electric vehicle (EV) discounts hit record lows and tire demand collapses, a tidal wave of oversupply is set to flood the market—making Japanese rubber futures a prime target for short sellers.

China's automotive sector is in free fall. BYD's aggressive pricing—cutting its Seagull hatchback to ¥55,800 ($7,700)—has sparked a price war that's slashed average car prices by 19% over two years. Even Tesla, now priced out of China's sub-¥100,000 EV segment, is scrambling to respond.
The result? Tire demand is cratering. Automakers are producing fewer vehicles, and the shift to EVs—while still requiring tires—hasn't offset the broader slump. Analysts estimate that China's tire production could drop by 15% in 2025, directly suppressing rubber consumption.
On the supply side, Thailand—the world's largest rubber producer—is drowning in latex. Its seasonal tapping peak has swelled inventories, pushing prices to a yearly low of ¥285.6/kg. With 40% fewer Chinese tire exports reaching the U.S. (due to tariffs), the global market is awash in unsold rubber.
But the risks don't stop there. The upcoming Thai monsoon season (starting in June) could temporarily disrupt supply chains, creating volatility. However, this is a short-term blip. The structural oversupply—driven by China's price war and Thailand's overproduction—will dominate.
The writing is on the wall: China's price war and Thailand's overproduction are setting the stage for a historic oversupply. For investors with a nerve of steel, shorting Japanese rubber futures is a high-conviction trade with asymmetric upside. The time to act is now—before the market fully prices in the coming glut.
Act fast, or be swept away.
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