Comcast's Stock Surges 2.62% on $85 World Soccer Ticket Launch Trading Volume Ranks 96th in Market Activity

On August 13, 2025, Comcast (CMCSA) surged 2.62% with a trading volume of $0.97 billion, ranking 96th in market activity. The media giant unveiled a soccer-focused video package called "World Soccer Ticket," priced at $85 monthly for Xfinity customers. This offering includes 60+ broadcast and sports channels, alongside a Peacock premium subscription, targeting sports enthusiasts ahead of the 2026 FIFA World Cup. The package integrates live coverage of major leagues like the Premier League and UEFA Champions League, alongside NFL and NBA content, accessible via X1 set-top boxes and the Xfinity Stream TV app.

The launch underscores Comcast’s strategy to leverage live sports as a counterbalance to cord-cutting trends. By bundling high-demand soccer content with existing sports networks and streaming access, the company aims to drive subscriber growth for Peacock, which reported 41 million paid users as of June. The timing aligns with the World Cup’s U.S.-hosted matches, which will be broadcast on Fox and Telemundo networks, potentially amplifying ad revenue and viewer engagement. Analysts note that sports programming remains a critical differentiator in a competitive streaming landscape.

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