Comcast Reshapes Media Mix with Versant Spin-off and Pokémon Deal
ByAinvest
Wednesday, Jan 28, 2026 9:38 am ET1min read
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Comcast has completed the spin-off of Versant Media Group into a separate publicly traded company, secured a major deal with The Pokemon Company for Universal Studios Japan, and released a report on the growing role of AI in advertising. The moves reshape Comcast's media mix and focus on its core connectivity and parks businesses. The company is opening more Xfinity stores and expanding distribution partnerships, which can impact its stock view versus peers like Charter, Warner Bros. Discovery, and Disney.
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