Comcast's MSNBC to Rebrand as My Source News, Bloomberg Reports

Comcast's MSNBC will rebrand as My Source News, according to Bloomberg. Comcast is a leading US cable operator with a diverse range of activities, including cable services, theme park operations, content production and distribution, and other services. Its net sales are primarily generated in the US, with smaller contributions from Europe and other regions.

Comcast Corporation (NASDAQ: CMCSA) has announced that its political news network MSNBC will be rebranded as My Source News, Opinion and the World (MS NOW) following a planned spin-off of some of its media brands into a new company called Versant. The rebranding is part of a broader strategy to chart an independent path for the network and create distinct brand identities.

Versant's Chief Executive Officer, Mark Lazarus, informed employees in an internal memo that the new name and updated brand logos, including for CNBC, will be implemented closer to the spinoff, which is expected to be completed by the end of the year. Lazarus emphasized that the changes will provide an opportunity to establish an independent news organization following the separation [1].

The rebranding comes as Comcast continues to adapt to the shifting media landscape, with more customers transitioning to streaming services. The company has previously announced plans to spin off some of its cable TV channels, including MSNBC, CNBC, and USA Network, while keeping its NBC broadcast network, Peacock streaming service, and Bravo channel under NBCUniversal [1].

The decision to rebrand MSNBC aligns with Comcast's broader strategy of separating its cable networks from its other businesses. Warner Bros. Discovery Inc., for instance, announced a similar move in June, dividing its cable-TV channels from its streaming and movie businesses [1].

Comcast's latest earnings report showed strong performance, with earnings of $1.25 per share for the latest quarter, exceeding expectations. The company also declared a quarterly dividend of $0.33, implying a 3.9% dividend yield based on its current price. Representative C. Scott Franklin (R-Florida) recently sold shares of Comcast, indicating a shift in his portfolio [2].

References:
[1] https://www.bloomberg.com/news/articles/2025-08-18/comcast-s-msnbc-to-change-name-in-versant-spinoff
[2] https://www.marketbeat.com/instant-alerts/rep-c-scott-franklin-sells-off-shares-of-comcast-corporation-nasdaqcmcsa-2025-08-17/