Comcast: Announces Peacock price hike in an emailed statement

Thursday, Jul 17, 2025 2:26 pm ET1min read

Comcast: Announces Peacock price hike in an emailed statement

Comcast, the parent company of Peacock streaming service, has announced a price hike for its streaming platform in an emailed statement. The new pricing structure, effective July 2024, includes an increase in monthly and annual subscription fees for both Peacock Premium and Premium Plus tiers.

The current monthly subscription fees for Peacock Premium and Premium Plus are $7.99 and $13.99, respectively, while the annual plans cost $79.99 and $139.99. According to the statement, the new prices will be $8.00 and $14.00 per month for Premium and Premium Plus, respectively, and $80.00 and $140.00 per year.

The price increase is part of a broader strategy to enhance the service and content offerings, including exclusive streaming rights to major events such as the 2024 Paris Olympics. The statement also mentioned that the price hike was necessary to cover the costs of acquiring new content and maintaining the high-quality streaming experience.

Existing subscribers will not be immediately affected by the price increase. However, new customers will have to pay the increased prices starting from July 2024. The statement emphasized that the price hike was a one-time adjustment and that there are no plans for further price increases in the near future.

For those looking to save on their subscriptions, several discount options are available, including military, educator, and student discounts. Additionally, some promotions, such as the Samsung Galaxy free trial and the Xfinity internet service free Peacock subscription, may still be available.

Investors and financial professionals should note that the price hike may have a slight impact on the company's revenue growth in the short term. However, the long-term benefits of acquiring new content and enhancing the service could lead to increased user engagement and retention rates, ultimately driving revenue growth.

References:
[1] https://www.dealnews.com/features/How-Much-Is-Peacock-Per-Month-2024-Subscription-Breakdown/2217305.html

Comcast: Announces Peacock price hike in an emailed statement

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