Columbia Sportswear Unveils Endor Collection Inspired by Star Wars: Return of the Jedi with Billie Lourd as Marketing Campaign Star

Columbia Sportswear has unveiled its largest Star Wars-inspired collection to date, The Endor Collection. The 20-piece lineup blends performance technologies with designs inspired by the Rebel Alliance's mission on Endor in Star Wars: Return of the Jedi. The collection features story-driven elements and key Columbia technology, and stars Billie Lourd, daughter of Carrie Fisher, in the marketing campaign. Each design includes thoughtful Easter eggs that make fans feel part of General Han Solo's strike team on Endor.