Columbia Sportswear shares fall 9.39% premarket despite beating Q2 revenue expectations.

Columbia Sportswear Company dropped 9.39% in premarket trading, despite reporting second-quarter 2025 financial results that exceeded Wall Street expectations. The company reported a loss of $10.2 million, or 19 cents per share, which was better than the expected loss of 28 cents per share. Revenue for the quarter was $605.2 million, surpassing the forecast of $589.5 million. However, the company's U.S. business trends remain soft, and the stock's decline may reflect investor concerns about the company's ability to re-energize the Columbia brand through its ACCELERATE growth strategy.