Columbia Sportswear Plunges 7.69% on Tariff Concerns

Columbia Sportswear's stock price fell to its lowest level since May 2020 today, with an intraday decline of 7.69%.

The most significant factor influencing Columbia Sportswear's (COLM) stock price is the adjustment of the price target by Citi analyst Paul Lejuez. The target was lowered from $80 to $68 due to the impact of a new tariff plan, which significantly increases product costs because most products are sourced from Asia. The analyst suggests that apparel companies, including Columbia Sportswear, will face challenges as they may not have enough pricing power to counteract the higher costs, potentially leading to weaker demand.