Colgate's 0.93% Drop and 373rd Trading Volume Rank Highlight Struggles Against Private-Label Shift and Bearish Trends
. 12, . stocks. The decline followed mixed signals from market participants regarding its strategic direction and competitive positioning in the oral care sector.
Analysts noted ongoing pressure from shifting consumer preferences toward private-label dental products, which have eroded market share for premium brands like ColgateCL--. , with discount retailers expanding their own-label offerings. This trend has raised concerns about pricing power amid stagnant demand in core markets.
Short-term technical indicators showed bears maintaining control, . , . , according to third-party tracking data.
, . , , and exiting positions at the next trading day’s close. . 3, 2022, to Sept. 11, 2025, using all U.S. . .

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