Cold Wallet Turns 2M Users Into Fee-Rebating Network with 3,632% ROI Model

Cold Wallet, a new player in the crypto space, has launched with a novel fee-rebating model designed to incentivize user engagement. By converting gas, swap, and bridge fees into rewards in its native token, CWT, the platform aims to make everyday crypto transactions more rewarding than costly. This approach is intended to address a long-standing barrier to mainstream adoption—transactional friction—by turning it into a financial benefit for users [1]. At launch, Cold Wallet inherited a user base of over 2 million from its recent acquisition of Plus Wallet, a move that accelerates the growth of its reward-based network [1].

The platform’s model is structured around a cashback system where a portion of every transaction’s fees is returned to the user in CWT tokens. This creates a self-sustaining cycle of usage and reward, encouraging more frequent engagement without requiring staking or locking up assets [1]. According to the project's tokenomics, early buyers in Stage 17 of its presale could see a 3,632% return on investment at launch, with the price set at $0.00998 [1]. This ROI is based on the locked launch price of $0.3517 and is embedded in the token's economic design.

Cold Wallet has already raised $5.94 million from its presale, with 710 million CWT tokens sold [1]. This demonstrates a degree of investor confidence in the project’s utility-based token model, which ties the value of CWT directly to a growing ecosystem of transactions and rewards. The platform’s emphasis on real-world utility and user retention differentiates it from projects that rely solely on speculative hype or marketing-driven growth [1].

A key factor in Cold Wallet’s rapid deployment was the acquisition of Plus Wallet for $270 million. This strategic move not only brought a proven infrastructure into the fold but also provided Cold Wallet with an established user base accustomed to the product’s functionality [1]. Rather than starting from scratch, Cold Wallet is enhancing an existing, active platform with its new cashback mechanism, creating an immediate network effect.

Retention, rather than mere user acquisition, is positioned as the core metric of success in the crypto industry. Cold Wallet’s model inherently encourages users to continue transacting by offering them a financial return for participation. Gas fees, typically a deterrent, become a reason to return to the platform, creating a positive feedback loop that can drive sustainable adoption [1].

The broader implications of this model lie in its potential to shift the balance of power in the crypto ecosystem. By returning value to users, Cold Wallet is challenging the traditional dynamic where fees are often seen as a cost to be minimized rather than an opportunity. If successful, this could set a precedent for more user-centric approaches in the industry [1].

With over 2 million users already integrated into its ecosystem and a presale that has raised more than $5.94 million, Cold Wallet is well-positioned to test its hypothesis that a rewards-based model can drive long-term engagement. The early signs are promising, and the real test will be whether users continue to engage and whether the platform sustains its momentum beyond the initial launch phase.

Source: [1] Cold Wallet Flips Crypto Fees Into Rewards for 2M+ Users at Launch (https://coinmarketcap.com/community/articles/689d0bfbc91b307d4e4e6d40/)