Cold Wallet Surpasses 2 Million Users in 7 Months Driven by Strategic Acquisition and Incentive Model

Cold Wallet has emerged as a compelling alternative to MetaMask, attracting over 2 million users in just seven months. The surge is attributed to Cold Wallet’s strategic acquisition of Plus Wallet for $270 million, a platform that rapidly gained traction and contributed significantly to the growth of Cold Wallet’s user base [3]. This shift is part of a broader trend in the cryptocurrency industry, where users are increasingly prioritizing security, user experience, and cost-efficiency when selecting digital wallets.

One of Cold Wallet’s key differentiators is its approach to incentives and transparency. Unlike many competitors, Cold Wallet allocates 40% of its total supply to public access and sets aside 25% for direct user rewards, including cashback on gas fees and transaction swaps [1]. These incentives are designed to foster a more engaged and loyal user base, which appears to be resonating well in a competitive market. Users receive CWT tokens as rewards for everyday transactions, and top-tier users can earn cashback of up to 100%. This model removes the frustration often associated with traditional wallets, where fees are seen as a cost rather than a return.

Meanwhile, MetaMask and other hot wallet solutions have faced criticism for their rising fees and complex user interfaces [2]. Cold Wallet, by contrast, is taking a different route—offering a streamlined experience with a stronger emphasis on security and lower transaction costs. This shift is particularly relevant in a year where stablecoins and altcoins are gaining popularity, and users are more conscious of where and how they store their assets [6]. The integration of Plus Wallet has also added a layer of user-friendly design and speed, helping Cold Wallet appeal to a broader audience, including both retail users and high-volume traders.

The growing adoption of Cold Wallet is also reflective of a larger industry shift. As more users enter the crypto space and seek safer, more intuitive tools, Cold Wallet’s combination of security, incentives, and user-friendliness is proving to be a winning formula. This is particularly true in the context of decentralized applications and cross-chain transactions, where users are looking for wallets that can handle a broader range of activities without compromising on safety [2]. The rapid sellout of presale stages and the viral growth of its referral program highlight the appeal of this new model.

Importantly, Cold Wallet’s success is not just about competition with MetaMask. It represents a broader response to the challenges faced by early crypto users, including high fees, poor usability, and a lack of clear incentives [3]. By addressing these pain points, Cold Wallet is positioning itself as a viable long-term solution for a growing segment of the market.

As the crypto landscape continues to evolve, the battle for user attention and trust is intensifying. Cold Wallet’s ability to attract 2 million users in a short period suggests that its value proposition is resonating with a diverse audience. Whether this trend continues will depend on how well Cold Wallet can maintain its user experience and adapt to the fast-moving demands of the industry [1][2][3].

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[1] Cold Wallet's $2 Potential looks Stronger Than Litecoin at ... (https://crypto-economy.com/cold-wallets-2-target-appears-more-promising-than-litecoins-momentum-or-renders-4-30-level/)

[2] BNB Targets $900, PEPE Sees 2.8T Token Buy, While ... (https://www.xt.com/en/blog/post/bnb-targets-900-pepe-sees-2-8t-token-buy-while-cold-wallet-presale-sees-another-price-surge-as-it-hits-stage-16)

[3] Most Popular Cryptos in 2025: Cold Wallet, Solana, BNB, & ... (https://crypto-economy.com/most-popular-cryptos-in-2025-that-crack-the-top-rankings-with-real-utility-cold-wallet-sol-bnb-eth/)

[6] As stablecoins surge, D'CENT delivers a wallet built for action (https://invezz.com/news/2025/08/05/as-stablecoins-surge-dcent-delivers-a-wallet-built-for-action/)