Cold Wallet Challenges Wallet Giants with 2M Users and 3632% Presale Return

Cold Wallet is making a high-impact entry into the digital wallet market, leveraging its $270 million acquisition of Plus Wallet and a presale that has already sold over 710 million coins [1]. With over 2 million active users inherited from the Plus Wallet integration, Cold Wallet is positioned not as a startup but as a contender with immediate user traction and a clear value proposition.

The wallet’s central innovation is its cashback model, offering users CWT tokens automatically in return for every gas fee, swap, or bridge transaction [1]. Unlike MetaMask and Trust Wallet, which have dominated the sector with strong security and cross-chain functionality but do not return value to users, Cold Wallet is flipping the script by turning transaction costs into recurring benefits [1]. This approach is designed to appeal to frequent DeFi users and traders, particularly as gas costs continue to rise across major blockchains.

The Plus Wallet acquisition not only provided a large, active user base but also a streamlined, user-friendly interface that addresses common pain points associated with existing wallets [1]. Cold Wallet has adopted this design, aiming to simplify navigation and transaction processes. The goal is to offer a wallet experience that is not only functional but also intuitive—countering user frustrations with other platforms.

Cold Wallet’s presale model is another strategic element. Priced at $0.00998 in Stage 17, with a projected return of 3,632% upon listing at $0.3517, the presale is structured to create urgency among early participants [1]. With 150 stages planned, each subsequent stage reduces the potential return, incentivizing early entry. Over 710 million coins have already been sold, with recent stages closing more quickly, indicating strong investor interest.

The wallet’s strategy is further supported by $6 million in presale funding, which provides the capital needed for growth and marketing [1]. However, the bigger test lies in user activation—converting Plus Wallet users into active CWT token holders and encouraging them to engage with the cashback feature. Cold Wallet’s ability to scale through referral bonuses and continuous transaction activity will determine whether it transitions from a competitor to a true disruptor.

While MetaMask and Trust Wallet remain deeply embedded in the DeFi ecosystem and enjoy strong user trust, Cold Wallet’s immediate return model presents a compelling alternative [1]. The wallet market is known for high user retention, but Cold Wallet’s pitch is direct: continue your normal activity, but earn from it instead of just paying fees. If the model resonates, it could shift user preferences toward a wallet that prioritizes both utility and user benefit.

Cold Wallet’s move is not just a token launch—it’s a capital-backed, user-ready challenge to the wallet elite. In an industry where fees are rising and interface complexity is a growing frustration, Cold Wallet’s cashback approach could redefine how users interact with digital wallets. If it succeeds, it could force established players to respond to a more agile, user-focused rival that skips the slow path to scale.

Source: [1] 2M Users Ready to Go: How Cold Wallet Plans to Challenge the Wallet Elite (https://coinmarketcap.com/community/articles/689de95084aabb6cd078cbcc/)