Cold Wallet Acquires Plus Wallet to Capture 2M-User Momentum and Strategic Growth

Cold Wallet’s $270 million acquisition of Plus Wallet represents a strategic move to capture product maturity and market momentum before the competition could react [1]. The purchase, finalized ahead of public awareness of Plus Wallet’s explosive growth, signals a calculated effort to integrate a user-centric product into Cold Wallet’s ecosystem. In just seven months, Plus Wallet attracted over 2 million users, a figure that highlights the product’s appeal and its ability to deliver a seamless experience without requiring user education [1].

Unlike many crypto wallets that rely on aggressive token incentives or marketing campaigns, Plus Wallet succeeded by addressing a critical industry blind spot: user experience [1]. The wallet’s frictionless design enabled users not only to store but also to move assets across multiple blockchain networks—Ethereum, Binance Smart Chain, and others—all through a single interface. This capability resonated with a growing segment of crypto users who are increasingly looking for accessibility and flexibility in their digital asset management [1].

Cold Wallet, which operates on a utility-driven model through its CWT token, saw Plus Wallet not as a competitor but as a complementary piece of a larger strategy [1]. The CWT token allows users to earn rewards on gas fees, swaps, and other blockchain activities, creating a cycle of engagement. With Plus Wallet’s user retention rates already high, the integration of the wallet into Cold Wallet’s platform accelerates the rate at which users participate in the ecosystem [1].

The acquisition also aligns with a broader shift in the crypto industry—from speculation-driven platforms to those that emphasize everyday usability [1]. As wallets evolve beyond mere storage tools into multifunctional platforms, the importance of user experience and cross-platform accessibility has increased. Plus Wallet’s rapid growth validates the demand for such tools, and Cold Wallet’s ability to act before the market fully recognized Plus Wallet’s potential gives it a significant first-mover advantage [1].

The synergy between the two platforms is clear. Cold Wallet’s reward system is now paired with a product that users not only store but actively use. This integration increases the likelihood that CWT tokens will flow through a product with verified engagement, rather than just being held. The result is a flywheel effect: the more active the product becomes, the more valuable the token becomes. Holding more CWT means earning more on every transaction. Referrals bring in both USDT and CWT. These features create a compounding incentive that is difficult for other platforms to replicate [1].

Cold Wallet’s acquisition was also a strategic decision driven by more than just financial considerations. It was a directional one. The company does not believe self-custody alone is sufficient; it believes it should be paired with consistent, compounding rewards. Plus Wallet, having already proven its ability to retain users and minimize friction, is the ideal product to support this vision at scale [1].

With the CWT token currently in presale stage 15 at $0.00924, early participants are entering a system designed to return value at every layer. Cold Wallet didn’t buy hype. It bought the future—early and on purpose [1].

Source: [1] 2 Million Users in 7 Months, Why Cold Wallet Bought Plus Wallet Before Everyone Else Did (https://coinmarketcap.com/community/articles/688a9937bcf80b1dc7347cd6/)