Cold Wallet Acquires Plus Wallet for $270M, Expands User Base by 2M in 7 Months

Cold Wallet has made a bold move in the crypto wallet space with the $270 million acquisition of Plus Wallet, positioning itself as a direct competitor to MetaMask and Trust Wallet. The acquisition brought over 2 million users into Cold Wallet’s ecosystem within less than seven months, significantly expanding its user base and proving strong product-market fit [1]. This strategic move is not just about size—it reflects a broader shift in how crypto wallets are evaluated, with user experience, reward mechanisms, and active engagement taking center stage [2].

The integration of Plus Wallet into Cold Wallet’s ecosystem has accelerated the adoption of a user-centric model that rewards activity rather than penalizing it. Unlike MetaMask, which has faced criticism for its clunky user interface and lack of incentives, Cold Wallet offers a streamlined experience where users are financially rewarded for each transaction, swap, or gas fee. This is powered by the platform’s native token, CWT, which is currently available at $0.00942 during Stage 16 of its presale [1]. The token’s utility is already in play, with a live cashback system offering up to 100% on gas fees and 50% on swaps [2].

Cold Wallet’s approach is structured to create a self-sustaining loop of engagement. Active users earn CWT, which they can use to benefit from cashback, referral rewards, and increased utility as the platform scales. This model is designed to drive both individual and network growth, with the potential for high returns for early participants. According to analyst forecasts, the presale could see returns as high as 4900% as the token’s value increases with each new stage [2]. However, such projections remain speculative and should be viewed as estimates rather than guarantees.

The platform is also addressing the limitations of existing wallets. While Trust Wallet is known for its efficiency, it lacks incentive structures that reward engagement. Cold Wallet’s acquisition of Plus Wallet allowed it to build on a proven, user-friendly product and layer on a reward system that aligns with the active nature of crypto users. This is not just a theoretical shift—it is already in operation, with tangible rewards being distributed to users who participate in the ecosystem [1].

Cold Wallet’s strategy is clear: it is not waiting for the market to come to it. With a live wallet, an active cashback program, and a growing user base, the platform is demonstrating that it is not just building a product, but driving a change in how crypto wallets operate. The $270 million acquisition of Plus Wallet is a statement of intent, and the results are already visible in user adoption and platform utility. As Cold Wallet continues to expand, it will face scrutiny from both users and competitors, but its current trajectory suggests it is serious about redefining the standard for what a crypto wallet should be [2].

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[1] Cold Wallet's $270M Deal Backs CWT Presale Strength

https://www.crypto-reporter.com/news/cold-wallets-270m-plus-wallet-deal-puts-its-0-00942-presale-among-2025s-strongest-crypto-launches-105940/

[2] Cold Wallet Presale Promises 3700% ROI as XRP Eyes

https://coindoo.com/cold-wallet-presale-promises-3700-roi-as-xrp-eyes-15-solana-heads-toward-500-best-crypto-to-invest-in/