Cold Wallet Acquires Plus Wallet for $270M to Challenge MetaMask and Trust Wallet

Cold Wallet has made a bold strategic move by acquiring Plus Wallet for $270 million, signaling a direct challenge to dominant crypto wallet players such as MetaMask and Trust Wallet. The acquisition not only accelerates Cold Wallet’s expansion but also brings in a user base of over 2 million within just seven months, significantly boosting its competitive positioning [1]. This aggressive move reflects a growing dissatisfaction with existing wallet solutions, where users often face poor user experience, gas estimation problems, and a lack of meaningful rewards for activity [1].

MetaMask and Trust Wallet, while still widely used, are increasingly seen as outdated or insufficient in meeting evolving user expectations. MetaMask, in particular, is criticized for its bloated extensions and lack of incentives for user engagement, while Trust Wallet, though fast, offers no tangible benefits to its users [1]. Cold Wallet’s acquisition strategy bypasses the need for slow organic growth, allowing it to leapfrog years of development by integrating Plus Wallet’s proven user base and usability into its own infrastructure [1].

What sets Cold Wallet apart is not just its design but its economic model. Every action—such as swaps, bridges, and gas fees—earns users CWT, a utility token that drives a cashback system. This creates a value loop where active participation is rewarded, distinguishing Cold Wallet from competitors that charge users rather than incentivize engagement [1]. The token is currently available at $0.00924 in stage 15 of its presale, a price many view as undervalued given the token’s role in the ecosystem [1].

Cold Wallet’s strategy is unapologetically ambitious: to dominate the market or try to. The acquisition was not merely about features or credibility but about momentum and distribution. By combining Plus Wallet’s product-market fit with Cold Wallet’s reward-driven tokenomics, the platform aims to redefine the value proposition of crypto wallets [1]. With a live referral system, active cashback features, and a structured token sale that increases the price at each stage, Cold Wallet is actively rewarding early adopters and penalizing hesitation [1].

The acquisition is not just a strategic play but a clear message to the industry: crypto should empower users, not extract from them. By offering a wallet that pays users to stay active and rewards self-custody, Cold Wallet positions itself as a disruptive force in an industry long dominated by inertia and brand loyalty [1].

Source: [1] Cold Wallet’s $270M Acquisition Signals a Power Move Against MetaMask and Trust Wallet (https://coinmarketcap.com/community/articles/688a17b1759c0a7d0966bac5/)