Cold Wallet Acquires Plus Wallet for $270M to Boost Crypto Rewards Platform

Cold Wallet has moved to strengthen its position in the crypto wallet market by acquiring Plus Wallet in a $270 million deal, combining Plus Wallet’s user-centric design with Cold Wallet’s reward-based utility token model [1]. The integration of the two platforms aims to create a seamless user experience while reinforcing active participation through incentives. Plus Wallet, which grew to over 2 million users in just seven months, was recognized for its intuitive interface and ability to retain users without relying on aggressive marketing or token giveaways [1].

Cold Wallet emphasizes a core principle: rewarding users for every action, such as swaps, bridges, and gas fees, through its CWT utility token [1]. The addition of Plus Wallet complements this approach by encouraging ongoing platform use. The acquisition was a strategic move rather than a reactive one, as Cold Wallet identified Plus Wallet’s success early and integrated it before it could evolve into a separate competitor [1].

The combined platform now offers a proven user interface paired with Cold Wallet’s value generation model, creating natural synergy. Users are incentivized not only to store but also to actively use the CWT token, which increases in value with greater engagement [1]. Cold Wallet has raised over $5.5 million to date, reflecting strong investor interest in a system designed for both ease of use and long-term scalability [1].

The acquisition also signals Cold Wallet’s focus on market readiness. Gaining two million users in such a short timeframe indicates that the market is primed for a user-friendly, rewards-driven crypto wallet [1]. Cold Wallet’s leadership acted decisively while the product was still accessible and before other competitors could react.

The system is designed to grow stronger with increased usage. Holding CWT boosts reward percentages, and referrals generate both USDT and CWT, creating a self-reinforcing cycle [1]. This integration is not just about expanding user numbers—it is about building a sustainable platform where usability and reward are inherently linked.

Cold Wallet’s CWT token is currently available in presale stage 16 at $0.00942, offering early participants a chance to engage with a system built for long-term value [1]. The move reflects Cold Wallet’s deliberate strategy to secure its future in a competitive market by combining proven design with a reward-first infrastructure.

Source: [1] Cold Wallet Joins Forces with Plus Wallet: 2M Users Added, $270M Deal Fuels Growth of Best Crypto Wallet for Rewards (https://coinmarketcap.com/community/articles/6890cff70123344c94ed519a/)