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CoinUp, the global crypto derivatives trading platform, made a prominent appearance at Token2049 in Singapore as a platinum sponsor, showcasing its brand upgrade and strategic advancements in building a comprehensive trading ecosystem. The platform unveiled a new logo, a brand mascot named "Otter TA," and a reimagined app during the event, which included a dedicated booth and a post-conference DJ night at Bugis Have Fun Live House[1]. This high-profile participation aligns with CoinUp's broader vision to establish itself as a "crypto
," emphasizing security, transparency, and global accessibility[1].CoinUp's ecosystem expansion is anchored by its dual-engine strategy: a centralized exchange (CEX) and a self-developed public chain, CP Chain. The platform reported daily trading volumes exceeding $3 billion, with over 1,000 spot trading pairs and a derivatives matrix spanning commodities, forex, and equities[1]. The CP Chain, launched in July 2025, is a high-performance, EVM-compatible modular L1 blockchain targeting DeFi, AI, and GameFi applications. It aims to bridge CeFi and DeFi by enabling on-chain innovation while leveraging CoinUp's user base for liquidity and adoption[1].
Security and compliance form the backbone of CoinUp's operations. The platform holds $490 million in reserves and a $50 million user protection fund, supported by cold-hot wallet separation, multi-signature protocols, and a Proof-of-Reserve mechanism[1]. Regulatory compliance is evident in its MSB license in the U.S. and FINTRAC compliance in Canada, with expansion efforts in the EU, Middle East, and Southeast Asia[1]. CoinUp's risk control framework includes AI-driven monitoring and anti-money laundering (AML) systems, addressing industry challenges like liquidity risks and fund misappropriation.
User growth and community engagement are central to CoinUp's globalization strategy. With 10 million registered users across 200+ countries, the platform emphasizes localized support, fiat integration, and offline events to enhance user retention. The Token2049 after-party exemplifies its community-driven approach, combining music, social interaction, and crypto culture to strengthen brand loyalty[1].
Looking ahead, CoinUp's roadmap includes expanding CP Chain's ecosystem through the "Hundred Coins Plan" and DAO governance by mid-2026[1]. The CP token, integral to both the exchange and public chain, serves as a governance and utility token, enabling fee discounts, airdrops, and on-chain staking. Despite volatility-surging 2500% post-launch in July 2025-CP's value proposition lies in its dual role in CeFi and DeFi, supported by buybacks and a deflationary model.
CoinUp's participation in Token2049 underscores its ambition to lead the next phase of crypto infrastructure. By integrating traditional and digital assets, prioritizing security, and fostering cross-chain innovation, the platform aims to redefine global trading dynamics. As the industry navigates regulatory and technological shifts, CoinUp's dual-engine model positions it to balance growth with sustainability, addressing both institutional and retail demand for diversified, secure, and scalable solutions[1].
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