CoinFund Bets Big—$10M to Fuel Irys’s Virtual Vision

Irys, a prominent name in the virtual YouTuber (VTuber) industry, has successfully secured $10 million in Series A funding, led by venture capital firm CoinFund. This strategic investment marks a significant milestone for Irys, reflecting growing investor confidence in the VTuber sector and the potential for scalable content-driven digital entertainment platforms.

The funding round, which closed recently, is expected to accelerate Irys’s expansion into new markets and enhance its existing digital infrastructure to support broader audience engagement. CoinFund, known for its strong presence in blockchain and Web3 technologies, emphasized its alignment with Irys’s long-term vision to leverage decentralized technologies for creative and community-driven growth. The firm’s involvement underscores an emerging trend where traditional investment vehicles are increasingly recognizing the economic potential of virtual content creators.

Irys has been a key contributor to the hololive English roster, releasing a diverse range of music under both solo and collaborative projects. Among her notable works are the albums Caesura of Despair (2021) and Journey (2022), along with singles such as Sparks of Joy and See the world. These releases have demonstrated her ability to blend musical storytelling with visual performance, a hallmark of the VTuber genre.

In addition to her solo contributions, Irys has participated in several ensemble projects, such as the hololive English Eurobeat Remix Album (2024) and the collaborative single LIVE IT LOUD! (2025) with fellow hololive artists. Her ability to contribute across multiple formats highlights the versatility of VTuber platforms in delivering content that caters to both niche and mainstream audiences.

The Series A investment will also support the development of new creative initiatives, including potential ventures into interactive content and cross-platform storytelling. With the VTuber industry expected to continue its growth trajectory, backed by strong viewer engagement metrics and innovative use of virtual production tools, Irys is well positioned to capitalize on this momentum.

Industry observers note that the funding signals a broader acceptance of VTubers as legitimate entertainment entities capable of driving sustainable revenue models. With this latest investment, Irys joins a growing list of VTuber entities that are receiving institutional backing, reinforcing the sector’s transition from niche subculture to mainstream media phenomenon.

Source: [1] IRyS/Discography - Virtual YouTuber Wiki - Fandom (https://virtualyoutuber.fandom.com/wiki/IRyS/Discography)