Coinbase Wallet Launches Beta Social Feed, Empowering Creators With 90% Earnings

Coinbase Wallet has introduced a new beta feature that integrates a social feed directly with the blockchain, marking a significant push into the onchain social space. This development, highlighted by Coinbase CEO Brian Armstrong, aims to redefine how creators earn and interact with their audiences. Unlike traditional social media platforms, onchain social platforms operate on blockchain technology, enabling direct transactions between creators and followers without the need for intermediaries.

The new Coinbase Wallet beta feature includes a social feed that allows for seamless tipping, instant access to NFTs, and wallet-based identity verification. This approach contrasts with traditional Web2 platforms, which often silo user data and control revenue models. By integrating blockchain technology, Coinbase Wallet enables creators to retain a larger portion of their earnings, up to 90%, compared to the typical Web2 models where middlemen take more than half.

The growing interest in onchain social platforms reflects a broader movement towards economic fairness and digital ownership. Platforms like Lens and Farcaster are at the forefront of this shift, continuously upgrading their features to be more user-friendly and creator-centric. These platforms leverage smart contracts and decentralized finance to automate revenue sharing and provide unmatched transparency. Every interaction, such as likes, shares, or comments, can be monetized, creating programmable income streams for creators.

Direct monetization is a key advantage of onchain social platforms. Traditional platforms often dictate revenue models with restrictive rules and unfair algorithms. In contrast, onchain social platforms give creators full control over their income. Smart contracts handle payments, ensuring instant and transparent income flows aligned with content engagement. Features like token-gated content, native NFT sales, and fan tipping create multiple income avenues, supporting micro-transactions and empowering creators to monetize even the smallest digital interactions.

The release of the Coinbase Wallet beta has ignited market momentum, showcasing real-time feeds, creator wallets, and direct monetization tools within a secure interface. Early users have praised the smooth NFT experiences, fast payments, and ease of content access. While challenges around scalability and onboarding remain, the overall sentiment is bullish, favoring Web3-native solutions. Developers are responding quickly to feedback, pushing frequent upgrades to enhance the user experience and infrastructure.

As Coinbase enters the onchain social space, the transition from centralized social media to creator-first platforms is expected to accelerate. The integration of blockchain technology in social media not only adds tangible value but also ensures that creators retain ownership of their audience and content. This dynamic gives creators true independence, allowing them to switch platforms or services without losing their followers. The growing venture capital funding in this sector further underscores the high confidence in onchain social as a serious category within the Web3 landscape.