Coinbase Unveils 5-Step Guide for Token Listings: Transparency and Merit-Based Approval Process

Coinbase CEO Brian Armstrong has released a guide detailing the exchange's asset listing process, which involves five steps: applying with an online questionnaire, assessing business factors, evaluating by core reviews (legal, compliance, and technical security), communication with issuers, and listing on Coinbase Exchange. Listings are free and merit-based, with every asset evaluated against identical standards. The review timeline varies based on project complexity and submission completeness, with due diligence averaging one week and trading enabled within two weeks of approval.

Coinbase CEO Brian Armstrong has released a detailed guide outlining the exchange's asset listing process. This transparency initiative comes amid ongoing disputes with projects alleging substantial listing fees. The guide emphasizes that applications are free and merit-based, addressing previous controversies Coinbase Listing: Exciting New Era for KMNO and DOLO Investors^[1].

The listing process involves five key steps: submitting an online questionnaire, assessing business factors, conducting core reviews (legal, compliance, and technical security), communicating with issuers, and finally, listing on the Coinbase Exchange. Each asset is evaluated against identical standards, ensuring a fair and unbiased process Coinbase Listing: Exciting New Era for KMNO and DOLO Investors^[1].

The review timeline varies based on project complexity and submission completeness. On average, due diligence takes one week, with trading enabled within two weeks of approval. Projects on supported networks, such as Ethereum, Base, Solana, and others, receive expedited processing compared to new blockchain integrations Coinbase Listing: Exciting New Era for KMNO and DOLO Investors^[1].

This guide coincides with Coinbase's strategic pivot to become an "everything exchange" supporting millions of tokens through decentralized exchange integration. The exchange has announced plans to eliminate intensive listing barriers, aiming to add more assets to its platform Coinbase Listing: Exciting New Era for KMNO and DOLO Investors^[1].

Additionally, Coinbase has faced declining revenues and trading volumes, with Q2 results showing $1.5 billion in revenue, missing analyst expectations. Net income plummeted to $33.2 million from $294.4 million in Q2 2024. Despite these challenges, Coinbase has implemented new monetization strategies, including a 0.1% fee on USDC-to-USD conversions exceeding $5 million within 30-day periods Coinbase Releases Public Guide to Digital Asset Listing Process Amid Transparency Push^[2].