Coinbase and Samsung Democratize Crypto with Integrated Wallet Hub

Coinbase and Samsung have partnered to expand cryptocurrency access to 75 million Galaxy users in the United States, marking the largest single consumer distribution for Coinbase and Samsung's most significant crypto initiative to date. The collaboration integrates Coinbase services directly into the Samsung Wallet app, allowing users to trade, store, and manage crypto without downloading a separate application or transferring funds. This partnership aims to streamline crypto adoption by leveraging Samsung's global smartphone user base, with plans to expand internationally in the coming months Samsung taps Coinbase to bring crypto to more than 75 million Galaxy users^[1].

The initiative introduces exclusive benefits for Galaxy users, including a free three-month subscription to Coinbase One, Coinbase's premium membership program. Coinbase One offers zero trading fees on select assets, enhanced staking rewards, priority customer support, and account protection against unauthorized transfers. Additionally, users receive a $25 credit after completing their first trade on the platform. These incentives are designed to lower entry barriers for new crypto users and encourage seamless engagement with digital assets Samsung Adds Coinbase Crypto Access for 75M Galaxy Device Users^[2].

Samsung Pay integration further enhances the partnership by enabling U.S. users to make crypto-linked payments directly through their Galaxy devices. This feature aligns crypto transactions with existing digital wallet functionalities, such as storing payment cards, transit passes, and IDs. By consolidating these tools into a single platform, Samsung Wallet becomes a central hub for financial and digital identity management, reinforcing its role as a trusted utility for Galaxy users Samsung, Coinbase Bring Crypto to Galaxy Users^[3].

Coinbase and Samsung emphasize the strategic alignment of their goals: pairing Samsung's global scale with Coinbase's trusted infrastructure to democratize crypto access. The collaboration reflects Coinbase's broader strategy to expand beyond trading into financial services, including custody, payments, and derivatives. With Bitcoin trading near record highs and institutional adoption accelerating, the partnership positions Coinbase to tap into one of the largest consumer bases in the world Samsung Wallet Offers Users Special Access to Coinbase One^[4].

Looking ahead, the companies plan to roll out the program globally, targeting hundreds of millions of Galaxy users. This expansion aligns with Coinbase's recent acquisitions, such as Deribit, and its entry into the S&P 500, underscoring its ambition to dominate the crypto and fintech landscape. Samsung executives highlighted the partnership as part of a broader effort to enhance the Samsung Wallet's functionality, framing it as a critical step toward integrating crypto into everyday financial activities Samsung, Coinbase Global Expansion Targets 1B Galaxy Users^[5].