Coinbase Launches Campaign Highlighting UK Financial Pressures With Dark Humor

Coinbase, a leading cryptocurrency exchange, has launched an unusual advertising campaign titled “Everything Is Fine,” which has drawn attention for its direct and humorous approach to highlighting financial struggles in the United Kingdom [1]. Released on July 31, the campaign was developed in collaboration with the creative agency Mother and directed by Steve Rogers. It uses dark humor to reflect the economic pressures and uncertainty faced by many UK residents in 2025.

Unlike traditional crypto advertisements that emphasize future wealth or technological advancements, Coinbase’s campaign avoids such messaging and instead presents a stark, relatable depiction of everyday economic anxieties [1]. The ad showcases subtle yet telling signs of inflation, financial instability, and a waning trust in government assurances. These visual cues connect with a growing segment of the population who feel increasingly disillusioned with the economy’s trajectory.

One of the most striking scenes in the ad features a wealthy couple in a convertible declaring, “We’re off to Dubai, it’s time to jump ship.” This moment underscores a broader trend: a record number of high-net-worth individuals are leaving the UK. Henley & Partners data shows that 16,500 millionaires have relocated from the UK in 2025, a figure more than double the previous year [1]. These individuals are increasingly moving to countries like Portugal and the UAE, where economic conditions are perceived to be more favorable.

The campaign has received strong support from the crypto community. Peter McCormack, a well-known UK-based figure in the crypto space, praised the effort as “brilliant,” and commended Coinbase’s CEO Brian Armstrong for its execution [1]. McCormack’s endorsement reflects the ad’s resonance with local concerns, particularly as he frequently discusses economic challenges facing the UK.

Coinbase has long been vocal about the impact of unclear regulatory frameworks on innovation, particularly in markets like the U.S. and the UK. In response to these challenges, the company has expanded into jurisdictions with more favorable crypto regulations, such as Ireland, the EU, and Singapore [1]. This strategic move aligns with its broader mission to promote a more transparent and accessible crypto ecosystem.

The “Everything Is Fine” campaign serves as both a marketing shift and a social commentary, highlighting how crypto firms are increasingly engaging with broader economic issues. As the UK continues to grapple with inflation and economic uncertainty, the ad resonates with those who seek alternative financial solutions. Coinbase’s creative and unconventional strategy has not only captured public attention but also sparked discussions on the economic landscape and the evolving role of cryptocurrencies in personal finance.

Source: [1] Coinbase Unusual Campaign Spotlight the UK's Financial Struggles (https://thecoinrise.com/coinbase-unusual-campaign-spotlight-the-uks-financial-struggles/)