Coinbase Integrates Samsung Pay to Expand Crypto Access in North America

Coinbase has integrated Samsung Pay as a funding and purchase option for cryptocurrency in the United States and Canada, marking a strategic expansion of its payment infrastructure. The collaboration, announced in late July 2025, allows users to link Samsung Pay accounts to Coinbase, enabling direct deposits and crypto purchases without requiring additional bank or card connections [5]. The integration leverages Samsung Pay’s existing mobile wallet framework, which supports biometric authentication and tokenization, alongside Coinbase’s security measures such as two-factor authentication and offline storage [1]. This move aligns with broader industry trends toward streamlining crypto adoption through mainstream payment technologies, reducing reliance on traditional banking methods.

Samsung Pay’s extensive user base—estimated at 35 million active users in the U.S. alone—provides Coinbase with a significant opportunity to broaden its reach, particularly among mobile-first consumers [2]. The partnership follows Coinbase’s earlier integration of Apple Pay and positions the platform to compete more effectively with rivals like PayPal and Cash App, which have long offered direct crypto purchasing capabilities [5]. For Samsung, the collaboration enhances the utility of its digital wallet ecosystem, adding a new financial service to attract tech-savvy users. Drew Blackard of Samsung Electronics America emphasized that the partnership reflects the company’s commitment to collaborating with industry leaders to advance financial innovation [1].

The integration introduces faster transaction processing compared to traditional bank transfers, with near-instant deposits enabling users to trade cryptocurrencies more efficiently [1]. Security remains a key focus, with Samsung’s on-device Knox platform and Coinbase’s protections operating in tandem to safeguard user data and assets. This dual-layer approach addresses growing consumer demand for secure digital wallets and aligns with regulatory requirements in North America [3]. The feature is rolling out to select accounts initially, with a full launch expected for all eligible users in the U.S. and Canada within weeks [5].

Market reactions to the announcement have been mixed. While the partnership signals Coinbase’s aggressive expansion in the crypto payments space, shares of the company (NASDAQ: COIN) declined 0.56% in pre-market trading, indicating a cautious investor sentiment [5]. Analysts note that the integration could lower entry barriers for first-time crypto users by simplifying the onboarding process, but its long-term impact will depend on user adoption and competition from other platforms [4]. The move also pressures exchanges like Kraken to secure similar partnerships, intensifying the race to integrate mainstream payment systems with crypto infrastructure [5].

Both companies highlight the partnership as a step toward making crypto a seamless part of the digital economy. For Coinbase, the expansion of payment options reinforces its strategy to diversify funding sources and cater to evolving consumer preferences. Samsung, meanwhile, aims to solidify the Samsung Wallet as a comprehensive financial hub, integrating crypto alongside rewards programs and loyalty points. The collaboration underscores the growing convergence of fintech and blockchain innovation, as major tech firms seek to bridge gaps between traditional finance and emerging asset classes [9].

[1] Samsung. “Samsung Wallet Now Supported on Coinbase Crypto Platform.” [https://news.samsung.com/us/samsung-wallet-now-supported-on-coinbase-crypto-platform/](https://news.samsung.com/us/samsung-wallet-now-supported-on-coinbase-crypto-platform/)

[2] CoinGape. “Coinbase Taps Samsung Pay to Deepen Push for Crypto Adoption.” [https://coingape.com/coinbase-taps-samsung-pay-to-deepen-push-for-crypto-adoption/](https://coingape.com/coinbase-taps-samsung-pay-to-deepen-push-for-crypto-adoption/)

[3] Bitcoinsensus. “Coinbase and Samsung Partner to Expand Crypto Access in North America.” [https://www.bitcoinsensus.com/news/coinbase-and-samsung-partner-to-expand-crypto-access-in-north-america/](https://www.bitcoinsensus.com/news/coinbase-and-samsung-partner-to-expand-crypto-access-in-north-america/)

[4] TheCryptobasic. “Coinbase Adds Samsung Pay for Seamless Crypto Purchases.” [https://thecryptobasic.com/2025/07/29/coinbase-adds-samsung-pay-for-seamless-crypto-purchases/](https://thecryptobasic.com/2025/07/29/coinbase-adds-samsung-pay-for-seamless-crypto-purchases/)

[5] Coinedition. “Coinbase Integrates Samsung Pay for US and Canada Users.” [https://coinedition.com/coinbase-integrates-samsung-pay-for-us-canada-users/](https://coinedition.com/coinbase-integrates-samsung-pay-for-us-canada-users/)

[9] CoinGape. “Coinbase’s Addition of Samsung Pay in North America Boosts Crypto Adoption.” [https://coingape.com/coinbase-taps-samsung-pay-to-deepen-push-for-crypto-adoption/](https://coingape.com/coinbase-taps-samsung-pay-to-deepen-push-for-crypto-adoption/)