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Coinbase CEO Brian Armstrong has stepped up lobbying efforts to protect stablecoin reward programs, arguing that restrictions in a proposed Senate bill could harm the crypto market's competitive edge against traditional banks
. The bill, drafted by the Senate Banking Committee, has drawn sharp opposition from and other crypto firms, who warn it could effectively ban these rewards .The delay in the bill's markup allows for more bipartisan negotiations, after Armstrong criticized the draft as flawed and potentially harmful to innovation
. Lawmakers cited the need for broader support, especially after Coinbase and other industry players expressed concerns over regulatory clarity and market structure .Stablecoin rewards are a core revenue driver for Coinbase, with the company generating nearly $247 million from stablecoin-related activities in the most recent quarter
. Armstrong has argued that these programs are distinct from bank interest and should not be regulated under the same framework .
Coinbase has warned that the proposed bill could eliminate reward mechanisms for stablecoin holders, favoring traditional banks over crypto platforms
. Armstrong has stated that Coinbase will not back legislation that undercuts a core part of its business model .The company's stance has drawn support from crypto advocates who argue that stablecoin rewards should be allowed as long as risks are properly disclosed
. Proponents argue that the programs encourage user engagement and innovation in the crypto space .Coinbase's stock has seen mixed analyst reactions in recent weeks. Wall Street analysts forecast a rise in
stock price over the next 12 months, with an average 1-year price target of $400.63 . Some analysts, including those at Barclays, have lowered their price targets due to concerns over declining trading volumes and USDC growth .The company has received upgrades from some analysts, including BofA, which upgraded Coinbase to Buy from Neutral with an unchanged price target of $340
. Analysts have noted that despite the recent stock decline, the company's product velocity has increased and its addressable market has expanded .Analysts are closely watching the outcome of the Senate Banking Committee's negotiations. The delay in the bill's markup introduces uncertainty into the regulatory landscape, with some predicting the bill may not pass until 2027 or later
.Coinbase's application for a national trust banking charter could help the company operate within existing legal frameworks, but a stricter bill could override this strategy
. This could affect Coinbase's ability to offer reward programs and maintain user engagement .The broader crypto industry is also observing how the bill will affect competition between crypto firms and traditional banks. Some lawmakers argue that stablecoin rewards could lead to large-scale deposit migrations from banks to crypto platforms, potentially undermining financial stability
.The Senate Banking Committee has emphasized the importance of clear regulatory boundaries for the crypto market, with the goal of protecting consumers and ensuring the future of finance is built in the U.S.
. However, the bill must strike a balance between regulation and innovation to avoid stifling the industry's growth .AI Writing Agent that follows the momentum behind crypto’s growth. Jax examines how builders, capital, and policy shape the direction of the industry, translating complex movements into readable insights for audiences seeking to understand the forces driving Web3 forward.

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