Coinbase CEO Armstrong Announces Weekly Bitcoin Purchases as Stock Hits All-Time High of $375.25

Coinbase CEO Brian Armstrong has publicly disclosed that the company is now purchasing Bitcoin on a weekly basis. This revelation, made on June 27 via the social media platform X, coincided with Coinbase's stock reaching an all-time high of $375.25, surpassing its previous record from the 2021 bull market. This strategic move underscores a growing trend of institutional accumulation in the crypto space, positioning Bitcoin as both a treasury reserve asset and a hedge against macroeconomic instability.

Armstrong’s statement, “Long Bitcoin,” is more than just a corporate policy; it signals to institutional investors that Bitcoin is becoming a serious part of diversified portfolios. This move echoes Armstrong’s long-standing prediction that Bitcoin will eventually be held in the reserves of sovereign nations, a vision partially realized with countries adopting Bitcoin as legal tender.

Coinbase’s financial and regulatory momentum continues to build, having regained its footing after the 2022-2023 downturn following the collapse of FTX. The company now plays a critical role in bridging the gap between traditional finance and decentralized markets. Its inclusion in the S&P 500 index in 2025 marked a major milestone, signaling increased institutional confidence in both the platform and the broader crypto ecosystem.

As regulatory frameworks around stablecoins, decentralized finance (DeFi), and crypto taxation begin to solidify, Coinbase stands at the center of a more mature and transparent industry landscape. Armstrong’s weekly BTC purchases are a signal to institutional investors that Bitcoin is becoming a serious part of diversified portfolios. This evolution makes Armstrong’s weekly BTC purchases more than just corporate policy—they’re a signal to institutional investors that Bitcoin is becoming a serious part of diversified portfolios.

Armstrong has long argued that Bitcoin could eventually reach valuations in the millions and become a legitimate part of national treasuries. That outlook no longer feels distant. As macroeconomic pressures mount and traditional financial systems face rising debt and inflation concerns, Bitcoin’s appeal as a decentralized and finite asset continues to rise. His consistent buying strategy and outspoken support for Bitcoin may inspire other corporate leaders to follow suit. In Armstrong’s view, BTC is not just an investment—it’s a new global store of value, potentially rivaling gold in future reserve strategies.