Coinbase Boosts Crypto Developer Popularity with Spindl Acquisition

Coinbase, the leading U.S.-based cryptocurrency exchange, has announced the acquisition of Spindl, an on-chain advertising platform, in a strategic move to boost the popularity of crypto developers. The acquisition aligns with Coinbase's mission to onboard one billion users to the crypto ecosystem.

In a recent blog post, Coinbase revealed that it has acquired Spindl to help developers go viral and attract more users to their on-chain applications. The company believes that supporting developers who build on-chain apps will create a natural flywheel effect, attracting more users and incentivizing more developers to build on-chain.

Spindl, founded three years ago by an ex-Facebook advertising employee, will operate directly on Base, Coinbase's proprietary blockchain. The platform aims to address the challenge of on-chain discovery for developers, helping them find quality users and distribution through targeted advertising.

Coinbase believes that Spindl's expertise in on-chain advertising will be crucial in expanding the ways the company supports and elevates developers. By connecting builders with Coinbase users and users across the on-chain economy, Spindl will help accelerate the reach of developers and bring more users on-chain.

The acquisition of Spindl is a significant step for Coinbase in its mission to onboard one billion users and foster the growth of the crypto ecosystem. By providing developers with the tools and resources they need to go viral and attract more users, Coinbase is creating a positive feedback loop that will drive further adoption and innovation in the crypto space.