Coinbase Ads Highlight Bitcoin's 99% Devaluation of U.S. Homes

Two new ads from Coinbase have recently hit U.S. screens, highlighting the populist pitch of crypto at a time when inflation remains high, Bitcoin is surging, and discussions about "building" the future are prevalent. One ad positions Bitcoin as "money from the future," while the other illustrates how the price of a U.S. home has plummeted from 30,000 BTC to just 5 BTC over a decade. This campaign is both visually striking and economically insightful, perfectly timed to resonate with current economic sentiments.

The ads feature moody drone shots and punchy data-driven storytelling, eschewing celebrity endorsements for a more direct narrative. In "Money From the Future," the ad opens with a sweeping vision of America's industrial revival, including fighter jets, robots, and construction sites, before questioning who is upgrading the most important technology of all—money. The narrator declares, "It’s crypto. If you want to build the future, it starts with money from the future."

The second ad, "Bitcoin House," is even more direct. It shows that in 2012, a median U.S. home would cost 30,000 BTC. A decade later, that figure has dropped to 20 BTC, and today, it stands at just 5 BTC. The ad poses a provocative question: "If home prices keep falling in Bitcoin, why do they keep rising in dollars?" This stark contrast highlights the dramatic shift in the value of real estate when priced in Bitcoin versus U.S. dollars.

The campaign's timing is strategic, coming at a moment when inflation continues to rise and Bitcoin has surpassed $100,000. The Federal Reserve's monetary policy is once again under intense scrutiny, and Coinbase has not hesitated to target the Fed directly. In response to its own tweet, Coinbase shared a link to a site comparing average U.S. house prices with Bitcoin. The chart shows house prices rising from $170,000 in 2015 to over $320,000 in 2025, while the Bitcoin price has fallen from over 500 BTC to less than 3 BTC. This intersection of the two lines in a cross formation underscores the significant devaluation of real estate when priced in Bitcoin.

Therefore, the cost of a 'typical home' in the U.S. has fallen 99% since 2015 when priced in Bitcoin, while rising 94% in dollars. This campaign is part of a broader effort by Coinbase to shape the public narrative around crypto. The exchange is leading a global lobbying drive, "Stand With Crypto," to press lawmakers to pass clear regulatory rules for digital assets. The website now includes tailored content for four geographic regions: Canada, the United States, the UK, and Australia.

These legislative debates are intensifying. In Washington, the White House continues its Crypto Roundtable events and the president continues to invest in crypto through his private interests. Coinbase's ads arrive at a critical moment to remind viewers and policymakers that crypto is not a fleeting trend but a growing force that is becoming more integrated with the economic realities that Americans care about most. If America is indeed "back to building," Coinbase aims to ensure that crypto is seen as the foundation, not a sideshow. These new ads recast Bitcoin not as a speculative asset but as a monetary upgrade to match our AI-powered, jet-fueled, robot-rebooted future. It’s a bold bet on narrative—one timed perfectly for a new market cycle.