Coinbase Adds ZORA, Mantle to Listing Roadmap, Boosting Social Tokenization

Coinbase, a prominent cryptocurrency exchange in the United States, has included ZORA, the native asset of the Zora Network, in its listing roadmap. This move indicates that the exchange is considering adding support for trading the asset in the near future. The Zora Network is a layer-2 protocol built on top of Ethereum, designed to create a social network that facilitates the tokenization and trading of posts, making the process easy, enjoyable, and rewarding for creators and developers. The network offers two distinct reward systems: Trade Rewards and Market Rewards, which enable users to earn from trading activity.

ZORA was launched on Wednesday and is currently trading at $0.022. Despite an initial drop of around 20% since its launch, the asset has shown a 3% increase in the past 24 hours. The addition of ZORA to Coinbase’s listing roadmap signifies that the exchange is evaluating the asset for potential trading support. This roadmap, established in 2022, aims to enhance transparency and reduce the likelihood of investors frontrunning new trading support announcements. coinbase CEO Brian Armstrong has previously stated that the exchange aims to list as many crypto assets as possible, provided they meet the company’s standards.

Coinbase has also added Mantle (MNT), a new on-chain social media altcoin, to its listing roadmap. This move is part of Coinbase's strategy to support early-stage blockchain projects, particularly those focused on tokenizing social content and decentralized media. The addition of MNT to the roadmap follows the recent listing of ZORA, another content tokenization cryptocurrency, which was added to Coinbase's platform under the Experimental Label. This label is used to signal potential risks associated with the token, such as low liquidity and high volatility due to its limited market history. Despite these warnings, ZORA has seen strong early demand, with support from multiple platforms.

Ask Aime: What's next for Zora after Coinbase adds it to its listing roadmap?

MNT backs a modular Ethereum Layer 2 network aimed at improving governance, DAO tooling, and capital deployment efficiency. While MNT is not yet available for trading, it saw a price increase following the announcement. Coinbase has clarified that trading for MNT will commence once sufficient liquidity and technical infrastructure are in place, although no specific launch date has been announced. Coinbase's focus on creator-led projects and decentralized media is evident in its recent additions. Both ZORA and MNT cater to distinct use cases—content tokenization and modular scaling, respectively—but both reflect the growing market interest in utility-driven crypto assets. By vetting and exposing such tokens, Coinbase is playing a critical role in bridging blockchain tools with mainstream usage. The Experimental Label helps balance early access with informed caution, while listings like ZORA suggest a growing investor willingness to engage with unproven but promising projects.