Coinbase Adds USD1 Stablecoin to Listing Roadmap Amid Rising Institutional Adoption

Coinbase has added World Liberty Financial’s USD1 stablecoin to its listing roadmap, signaling heightened institutional interest in the token backed by former U.S. President Donald Trump. The stablecoin, an ERC-20 token on the Ethereum network, is currently under evaluation and is expected to become tradeable once liquidity and infrastructure requirements are met. The exchange has placed a warning in place, advising users not to send USD1 across incompatible blockchains to avoid transactional risks [1].

World Liberty Financial recently issued an additional $205 million in USD1, increasing the total supply to $2.4 billion. The stablecoin is fully backed by U.S. dollars and U.S. Treasuries at a 1:1 ratio. The company’s treasury now holds $548 million in assets, with USD1 accounting for 39 percent of the total. A $2 billion liquidity agreement involving MGX and Binance has contributed significantly to the token’s circulating supply [2].

To further drive engagement and usage, World Liberty Financial has launched a loyalty program offering rewards for trading, holding, and staking USD1. Users can earn redeemable points within the company’s DeFi ecosystem, with future features including staking yields, compatibility with DeFi protocols, and mobile functionality via the WLFI application. Specific implementation timelines and point mechanisms remain to be announced [4].

Coinbase’s decision aligns with its broader strategy to enhance transparency in asset listings. The exchange has shifted its listing process to disclose only assets it intends to launch, with updates shared through official channels. USD1 is among several tokens in the evaluation pipeline, including QCAD, Dolomite, SPX6900, and new offerings from the Base and Solana networks [3].

The token’s visibility has also been amplified by endorsements from high-profile individuals, including Eric Trump, who actively promoted the Coinbase announcement. This has contributed to increased market attention and adoption. Bullish, another major crypto player, recently accepted $1.15 billion in IPO proceeds in USDC and USD1, further indicating the token’s institutional appeal [3].

Coinbase emphasized that its listing criteria are based on compliance, legal, and technical security assessments, rather than popularity or market size. The platform reiterated that no timeline guarantees can be made, as regulatory or technical challenges may affect the launch schedule. The inclusion of USD1 on the roadmap reflects a broader trend of politically connected projects gaining traction in the crypto space, with potential implications for both retail and institutional adoption [3].