Coinbase Adds USD1 Stablecoin to Listing Roadmap Amid Rapid Growth and Political Ties

Coinbase has added World Liberty Financial’s USD1 stablecoin to its listing roadmap, marking a significant step in the token’s journey toward potential trading on one of the world's largest cryptocurrency exchanges [1]. The announcement, made on August 12, 2025, notes that the stablecoin is not yet available for trading and will be launched only after sufficient liquidity and technical infrastructure are established. The exchange emphasized that it will make a separate announcement when the token is live [1].

USD1, a U.S. dollar-pegged stablecoin, has rapidly expanded its supply, reaching $2.4 billion following an additional $205 million issuance on August 13, 2025 [3]. A substantial portion of the newly issued tokens—$2 billion—was allocated to Abu Dhabi-based firm MGX as part of a deal with Binance, raising questions about the token's liquidity and market demand [1]. The stablecoin, which is backed by U.S. dollars and short-term Treasuries, positions itself closer to traditional stablecoins like USDT and USDC, but its unique association with former U.S. President Donald Trump and his sons has drawn widespread attention [1].

Public endorsements from Eric Trump, who shared Coinbase’s announcement across his platforms, have amplified interest in USD1, contributing to its rapid growth [5]. The Trump family’s involvement, while not directly in the operations of World Liberty Financial, has introduced a layer of political influence that is unprecedented in the stablecoin market [1]. This has sparked discussions about the implications of such connections, particularly in light of Trump’s previous efforts to shape regulatory policies for stablecoins during his presidency [1].

The stablecoin’s expansion strategy relies on user incentives, including rewards for trading pairs, staking, holding balances, and app interactions. While this model has proven effective for attracting liquidity in DeFi, analysts warn that sustainability could become an issue once the incentives are scaled back or removed [1]. Unlike algorithmic stablecoins that rely on complex mechanisms to maintain their peg, USD1 claims to be fully backed by fiat reserves, though transparency and independent auditing remain key concerns for investors [1].

Coinbase’s inclusion of USD1 in its roadmap reflects growing demand for the token and may signal increased legitimacy within the crypto ecosystem. If and when the stablecoin becomes tradable, it could reach millions of the exchange’s users, potentially accelerating its adoption and influencing DeFi activity on Ethereum and other blockchains [6]. However, the final approval for trading will depend on factors such as liquidity, regulatory scrutiny, and overall market sentiment [1].

World Liberty Financial, which has been actively promoting USD1, continues to expand the token’s use cases and partnerships. The project’s rapid growth and political connections have created a unique narrative within the DeFi space, setting it apart from other stablecoins. As the stablecoin moves closer to a potential listing, stakeholders will be watching closely to see whether the combination of DeFi innovation and political influence translates into long-term success [1].