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Coinbase Acquires Spindl, Boosting On-Chain Advertising; Institutional BTC Transfer Surges

Coin WorldFriday, Jan 31, 2025 12:03 pm ET

1min read

Coinbase, a leading cryptocurrency exchange, has announced the acquisition of Spindl, an on-chain advertising platform. Spindl is dedicated to rebuilding the advertising technology stack on-chain to address the on-chain discovery problem faced by builders. The platform was founded by Antonio Garcia-Martinez ("AGM"), a Silicon Valley veteran who was an early member of Facebook's advertising team. AGM is responsible for launching Facebook's first keyword targeting, audience targeting, and programmatic ad exchange platform FBX. His subsequent career in the tech field led him to the crypto space, where he founded Spindl in 2022, focusing on addressing the on-chain distribution issues many builders currently face.

In other news, Coinbase Institutional has received a significant BTC transfer. According to Whale Alert monitoring, 1456 BTC (approximately $152.5 million) was transferred from Cumberland to Coinbase Institutional. This transaction highlights the growing interest and activity in the institutional cryptocurrency market.

The integration of Plume Network with RWA.xyz has enabled real-time analysis of real-world asset data. This collaboration allows for more accurate and up-to-date information on real-world assets, which can be beneficial for investors and traders in the cryptocurrency market.

Forbes has raised the question of whether there will be a DeFi cycle in this cryptocurrency bull market. As the market continues to grow and evolve, the potential for a DeFi cycle is a topic of interest and debate among industry experts.

The 2025 halving outlook is another topic of discussion in the cryptocurrency community. Experts are exploring ways to avoid the bear trap and capture AI coin alpha, as the halving event approaches.

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