Coinbase Acquires Liquifi to Streamline Token Launches

Coinbase, a prominent cryptocurrency exchange, has announced the acquisition of Liquifi, a startup specializing in token management, cap table automation, and compliance solutions for on-chain projects. This acquisition marks Coinbase’s fourth in 2025, following its $2.9 billion purchase of crypto derivatives exchange Deribit just weeks prior. Liquifi, established in 2021, has already collaborated with notable clients such as Uniswap, Optimism, Ethena, and Zora.

Greg Tusar, Coinbase’s VP of institutional product, highlighted that this move is part of a broader strategy to simplify the token launch process, an area often complicated by legal, tax, and regulatory hurdles. By integrating Liquifi’s tools into Coinbase Prime, the company aims to create a seamless experience from token planning to execution. The goal is to make launching tokens as straightforward and global as issuing startup equity. Liquifi’s automation technology is expected to reduce risks and operational overhead for new projects, allowing Coinbase to engage with builders earlier in their development journeys, even before a token is listed or live.

With the support of Coinbase’s infrastructure, Liquifi plans to develop “the institutional-grade token infrastructure the industry deserves.” This acquisition signals Coinbase’s push to become the go-to platform for token creation, trading, custody, and compliance, further expanding its influence across every stage of the crypto lifecycle. The integration of Liquifi’s capabilities into Coinbase Prime will enable the exchange to offer end-to-end issuance services, from token creation to distribution and compliance management.

This strategic acquisition positions Coinbase closer to competitors like Binance and OKX, which have established "launchpads" for token issuance. By streamlining token launches and compliance, Coinbase aims to attract more developers and projects to its platform, further solidifying its position in the cryptocurrency market. The move is expected to benefit both Coinbase and its clients, enhancing the exchange’s capabilities in token management and compliance, and providing a more streamlined and efficient process for token launches. Overall, the acquisition of Liquifi is a strategic step by Coinbase to strengthen its token services and remain competitive in the rapidly evolving cryptocurrency landscape.