Coinbase Acquires Liquifi to Boost Token Launch Services

Coinbase, a prominent cryptocurrency exchange, has announced the acquisition of Liquifi, a token management platform, on July 2, 2025. This strategic move is designed to enhance Coinbase's token launch services, making the process more efficient, compliant, and accessible on a global scale. The acquisition is part of Coinbase's broader strategy to strengthen its institutional offerings and expand its service reach.

By integrating Liquifi's management capabilities, Coinbase aims to streamline the token launch process. Liquifi, founded by Robin Ji and Oliver Tang, is recognized for its innovative approach to token management. This acquisition allows Coinbase to offer stakeholders an efficient way to manage token lifecycles, thereby boosting the overall crypto infrastructure. The deal reflects a trend toward consolidation in crypto services, with a focus on automation and compliance.

The acquisition of Liquifi is expected to enhance Coinbase's institutional product suite, providing automated token vesting, distribution, and compliance features. This enhancement is aimed at simplifying the process for new token issuers, making it easier for them to navigate the complexities of token launches. The integration of Liquifi's tools into Coinbase Prime will provide a more comprehensive suite of services for Web3 teams, attracting more developers and projects to the Coinbase platform.

Coinbase's acquisition of Liquifi aligns with ongoing trends in digital infrastructure expansions. Similar moves by exchanges have shown increased market activity post-acquisition. Experts suggest that this acquisition could lead to more efficient token launches, promoting broader adoption of compliant digital assets. This move is part of Coinbase's strategy to enhance its offerings for institutional clients, positioning the exchange closer to competitors like Binance and OKX, which have established "launchpads" for token issuance.

Greg Tusar, Vice President of Institutional Product at Coinbase, stated, "Acquiring Liquifi gives us best-in-class capabilities in token cap table management, vesting, and compliance, and positions Coinbase to support builders earlier in their journey." This acquisition underscores Coinbase's commitment to providing a seamless and efficient experience for token issuers, helping them to focus on building their projects rather than dealing with the complexities of token launches.