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Coca-Cola and PepsiCo Adjust DEI Policies: A New Era of Inclusion?

Wesley ParkFriday, Feb 14, 2025 12:23 pm ET
1min read


In a surprising turn of events, two of the world's most iconic beverage companies, Coca-Cola (KO) and PepsiCo (PEP), have announced adjustments to their Diversity, Equity, and Inclusion (DEI) policies following President Donald Trump's executive order. This move has sparked a conversation about the future of DEI in the corporate world and the potential impacts on these companies' long-term financial performance and market reputation.



The Trump Executive Order and Its Impact

President Trump's executive order, signed in early 2025, requires federal contractors to adhere to the prohibition of DEI programs. This order has forced companies like Coca-Cola and PepsiCo, which are major government contractors, to reevaluate their DEI strategies. The move comes after Trump ordered federal agencies to dismantle DEI programs and urged private companies to end what he labeled as "illegal DEI discrimination and preferences."

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BoomsRoom
02/14
$KO Can't lose..
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elpapadoctor
02/15
@BoomsRoom How long you been holding $KO? Think it's a long-term play?
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YungPersian
02/15
@BoomsRoom I had $KO, sold too early man... FOMO hitting hard now.
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gameon-manhattan
02/14
$KO might drop first then head up towards the dividend
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CorneredSponge
02/14
$PEP what's up with this thing lol
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comoestas969696
02/14
$KO needs to hit $62 again
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SnowShoe86
02/14
@comoestas969696 How long you planning to hold $KO?
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MysteryMan526
02/14
$PEP price is low KO did well in ER hopefully PEP can start to rise too
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Far_Sentence_5036
02/14
@MysteryMan526 How long you been holding PEP? Thinking of making a move myself, curious about others' experiences.
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Arturs727
02/14
$PEP pretty amazing how weak it is
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Holiday_Context5033
02/14
DEI policies like a box of chocolates, you never know how the market's gonna react. KO and PEP taking a gamble?
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Wanderer_369
02/14
@Holiday_Context5033 True, DEI moves can be a wildcard.
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highchillerdeluxe
02/14
KO and PEP adapting to stay relevant, maybe a plus?
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James___G
02/14
@highchillerdeluxe Do you think it'll boost their stock?
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SISU-MO
02/14
Holding KO long-term, diversity often means better innovation
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HairyBallsOfTheGods
02/14
Pepsi catching up, but can they really lead?
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serenitybybowie
02/14
Trump's order like a wildcard, KO and PEP juggling DEI for federal contracts. High stakes, high risk, high reward.
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Artistic_Studio2784
02/14
Coke and Pepsi caught in the DEI crossfire. Will these moves boost their bottom line or just tick the box? 🤔
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lem_lel
02/14
If $KO and $PEP can pull off DEI without tanking, they might just sip ahead in reputation game. 🍾
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mmmoctopie
02/14
@lem_lel Think KO and PEP's DEI shift will boost their stocks soon?
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Luka77GOATic
02/14
Diversity = innovation. KO and PEP better not forget, or they might just end up flat soda.
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SuperNewk
02/14
Holding $KO long term, but DEI shifts make me nervous. Gotta watch those regulatory risks closely.
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