Coca-Cola and Jubilant Bhartia Group to Focus on Profitability and Cost Cutting.

Coca-Cola and Jubilant Bhartia Group plan to focus on profitability, cost-cutting, and last-mile distribution. They aim to streamline manufacturing and form more cost-effective deals with suppliers. HCCB will continue to operate under its board guidance despite Jubilant's minority stake. Coca-Cola's CEO has expressed confidence in the partnership, which is expected to bring new energy and dynamism to the market. The partnership is part of Coca-Cola's efforts to combat the intensified competition in the soft drinks market.