Coca-Cola Ditches Minute Maid Frozen Concentrates to Focus on Chilled Juice Growth.

Coca-Cola is discontinuing Minute Maid frozen juice concentrates in the US and Canada after nearly 80 years. The move is part of a broader shift towards ready-to-drink and refrigerated juice offerings, aligning with current consumer habits. The exit from frozen concentrates frees up resources for the company to direct towards packaging, marketing, and product formats that fit current consumer preferences. This move takes Coca-Cola further away from pantry-staple formats and toward higher-priced, convenience-led products.